The Art of Santa

Who created the modern American image of Santa? Today, considered the ‘standard’ version of the Christmas visitor almost worldwide!

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The first published illustration of Santa by political cartoonist Thomas Nast for Harper’s Weekly (1863) is said to have established the modern image of Santa. (Image from Wikimedia Commons)

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Some credit American Artist, Haddon Sundblom, who painted beautiful portraits of Santa for the now iconic Coca-Cola ad campaigns of the 1930’s. His illustrations appeared in Coca-Cola campaigns every year from 1931 to 1964. Watch the video of the evolution of Sundblom’s Santa for Coca-Cola >>


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Probably the most loved art of Santa comes from the covers of The Saturday Evening Post, created by American illustrators, J.C. Leyendecker and Norman Rockwell. Both preeminent American artists of the 20th-century, who between them created 642 original covers for the The Saturday Evening Post (Leyendecker, 319; Rockwell, 323)

See “The Saturday Evening Post’s: The Best Santas Ever” >>


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